Comcast and Diamond Sports Group Strike a Deal to End Bally Sports Blackout
Comcast customers can soon rejoice as the company and Diamond Sports Group have reached a new carriage agreement. This development concludes several months of blackout for Bally Sports channels, which left fans unable to view their favorite local teams.
The blackout had begun at the start of May when Diamond Sports Group, which has been dealing with bankruptcy proceedings under Chapter 11 for the past 16 months, pulled their channels off the air. Diamond Sports Group owns 15 regional sports networks under the Bally Sports banner and has a significant presence in the sports broadcasting landscape.
A Gateway for Fans
Beginning in August, fans will again have the opportunity to watch live, local MLB, NBA, and NHL games courtesy of Xfinity. Specifically, the "Ultimate TV" package will enable customers to access these local sports broadcasts. For those who aren't already subscribed, there's time until August 30 to upgrade. Subscribers of the package will also benefit from a free three-month trial period, after which the package will cost an additional $20 per month.
David Preschlack, CEO of Diamond Sports Group, expressed his enthusiasm about the new agreement, stating, "Entering a new carriage agreement with Comcast, our third largest distributor, is a critical step forward in our restructuring effort, and we are pleased that fans will again be able to access broadcasts of their local teams through Xfinity."
Local Impact
Comcast's significant presence in markets such as Atlanta, Minnesota, Detroit, Kansas City, Tampa Bay, and Miami means that local fans will greatly benefit from this resolution. The Bally Sports streaming app also provides an in-market viewing option for Marlins, Rays, Royals, and Tigers fans. However, fans of the Braves and Twins will need to rely on broadcast channels for their local game coverage.
Diamond Sports Group's Focus on Restructuring
Diamond Sports Group is reportedly focused on finalizing agreements with both the NHL and NBA after securing arrangements necessary for their restructuring. As Preschlack emphasized, "With certainty on our distribution, we are focused on finalizing an agreement with the NHL and resolving our ongoing negotiations with the NBA."
The company holds linear rights to 12 Major League Baseball teams and is looking to stabilize its operations amid the challenges posed by the bankruptcy proceedings. "We are mindful that time is of the essence with basketball and hockey seasons fast approaching, and once agreements with our team and league partners are complete, we intend to move expeditiously to present a plan of reorganization to the court," added Preschlack.
This agreement between Comcast and Diamond Sports Group offers a much-needed boost for sports fans who have faced an emotionally and financially challenging blackout period. The collaboration also underscores the crucial importance of such partnerships in the dynamic world of sports broadcasting.